Terms and Conditions

Welcome to the website operated by InsureBC (“InsureBC,” “we,” “us,” or “our”). This Website (the “InsureBC Website” or the “Website”) provides general information about InsureBC and its products and services.

By using and/or accessing the Website, you agree to comply with and be bound by the following Terms and Conditions (“Terms and Conditions”), the Privacy Policy (“Privacy Policy”) and any and all other applicable operating rules, policies, price schedules and other supplemental terms and conditions or documents that may be published from time to time, are expressly incorporated herein by reference (collectively, the “Agreement”).  InsureBC and its subsidiaries, affiliates and divisions are featured on our website.  Insureityourself Insurance Services Ltd. is a subsidiary of InsureBC and solely fulfills the online insurance product sales offered through insurebc.ca. Insureityourself Insurance Services Ltd. is a licensed insurance broker, staffed with licensed insurance agents who are employed by the InsureBC Group.  Insureityourself Insurance Services Ltd. is the broker of record for all policies sold via www.insurebc.ca. Please review the complete Terms and Conditions carefully. If you do not agree to our Terms and Conditions in its entirety, you are not authorized to use the Website in any manner or form.

Agreement Acceptance

This agreement constitutes the entire and only agreement between you and us with respect to your use of this Website, and supersedes all prior agreements, representations and/or understandings with respect to the Website. As such, you agree to the Terms and Conditions set forth in this agreement with respect to your use of the Website. We may amend these Terms and Conditions from time to time in our sole discretion, without specific notice to you provided, however, that any amendment or modification to the arbitration provisions, prohibition on class actions provisions or any other provisions applicable to dispute resolution shall not apply to any disputes incurred prior to the applicable amendment or modification. The latest agreement will be posted on the Website, and you should review the agreement prior to using the Website. By your continued use of the Website, you hereby agree to comply with and be bound by all of the terms and conditions contained within the Agreement effective at that time (other than with respect to disputes arising prior to the amendment or modification of the Dispute Resolution Provisions, which shall be governed by the Dispute Resolution Provisions in effect at the time of the subject dispute).

Description of the Website

The Website provides users with an opportunity to apply for quotations and purchase insurance products, for those who have reached the age of majority, and for those who possess the legal authority to create a binding legal obligation.

Privacy Policy

We reserve the right to use all information regarding your use of the Website, and any and all other personally identifiable information provided by you, in accordance with the terms of our Privacy Policy. Use of the Website, and all comments, feedback, information, Site Registration Data or materials that you submit through or in association with the Website, is subject to our Privacy Policy.

Legal Warning

Any attempt by any individual to damage, destroy, tamper with, vandalize and/or otherwise interfere with the operation of the Website, is a violation of criminal and civil law. Insureityourself will pursue any and all remedies in this regard against any offending individual or entity to the fullest extent permissible by law.


InsureBC and its subsidiaries and affiliations reserve the right to edit, modify, or delete any documents, information or other content appearing on the Website in our sole discretion.


You agree to indemnify and hold Insureityourself Insurance Services, Ltd., InsureBC, its, subsidiaries and affiliates, and each of their respective members, officers, directors, employees, agents, co-branders and/or other partners, harmless from and against any and all claims, expenses (including reasonable attorney’s fees), damages, suits, costs, demands and/or judgments whatsoever, made by any third party due to or arising out of: (a) your use of the Website and/or Services; (b) your breach of the Agreement; (c) any dispute between you and any Third-Party Service Providers; and/or (d) your violation of any rights of another individual and/or entity. The provisions of this Section IX are for the benefit of Insureityourself, its parents, subsidiaries and/or affiliates, and each of their respective officers, directors, members, employees, agents, shareholders, licensors, suppliers and/or attorneys. Each of these individuals and entities shall have the right to assert and enforce these provisions directly against you on its own behalf.

Co-Branded Areas

In order to provide a greater breadth of services, certain functions provided on this Website are outsourced to third parties. Specifically, InsureBC has contracted with a third-party to help improve our technical services and operations as well as provide additional business services to our visitors. Certain pages in this Website, therefore, are operated and controlled by a third party (“Co-Branded Areas”). These Co-Branded Areas continue to display InsureBC’s, Insureityourself’s and other subsidiaries and affiliate logos at the top of the page but are nonetheless operated and managed by a third party. These Terms, in conjunction with any further terms and conditions posted in the Co-Branded Areas, govern your access and use of those areas. In all other respects, access to the Co-Branded Areas is at your own risk.

Third-Party Links

The Website may provide link out or refer you to other websites. InsureBC has no control over such third-party websites, and therefore you hereby acknowledge and agree that InsureBC, Insureityourself Insurance Services Ltd. and other subsidiaries and affiliates are not responsible for the availability of such third-party websites and/or resources. InsureBC does not endorse, and is not responsible or liable for, any terms and conditions, privacy policies, content, advertising, services, products and/or other materials at or available from such third-party websites or resources, or for any damages and/or losses arising therefrom.


The Website is licensed as an insurance producer in British Columbia, Canada where InsureBC offers its products and services online and fulfilled through its digital subsidiary called Insureityourself Insurance Services Ltd. The products and services on this Website have been approved for use by the applicable departments of insurance and may not currently be available in all provinces. InsureBC makes no representation that the products and services on this Website are appropriate or available for use outside of the province where InsureBC is currently licensed to sell insurance. If you access this Website for the purpose of purchasing insurance for other locations outside BC, you hereby acknowledge and agree that you are viewing the products and services on this Website for general informational purposes only.

Insurance Quotes & Coverages

All quotes generated in this Website are based on information you provided on this Website, as well as, in some cases, information we obtain from third parties. Quotes do not constitute a contract or an invitation to contract, or a binder of agreement to extend, continue or renew insurance coverages.  Upon agreeing to the terms outlined during the purchase process, your insurance policy will be in effect as per the effective date you have provided during the purchase process. The coverage descriptions provided in this Website are general descriptions of potentially available insurance coverage products and services and are not a statement of contract or an invitation to contract. To obtain insurance coverage you must complete all of the steps in this Website through the final application through Website or otherwise. Applications may be subject to underwriting review and approval.  If you are unsure of the meaning of any of our online products, coverages, or questions posed, please do not purchase insurance via our website, but instead contact one of our licensed insurance brokers or visit one of our locations.

Claims Submissions

If you file a claim under your policy, the information you submit and the loss are subject to review and verification. We reserve the right to request additional information before submitting your claims information to your insurance carrier. In most cases, a claim representative from our insurance partners may contact you regarding your claim. Your claim is of course subject to the provisions in your policy.

Agreement to Conduct Electronic Transactions

We are required by law to provide certain disclosure to you before you enter into a transaction electronically via the Website, by phone or email. In addition, we need your consent to enter into such transactions before we can deliver, or authorize the delivery of certain documents to you electronically. If you enter into a transaction with us via the Website, or by phone or email, you acknowledge that you have read our Agreement to Conduct Electronic Transactions (available on www.insurebc.ca) and agree to the terms and conditions set forth therein.

Limitation of Liability

You expressly understand and agree that InsureBC, Insureityourself Insurance Services Ltd. and all other subsidiaries and affiliates of InsureBC shall not be liable to you or any third party for any direct, indirect, incidental, special, consequential and/or exemplary damages including, but not limited to, damages for loss of profits, goodwill, use, data or other intangible losses (even if Insureityourself has been advised of the possibility of such damages), to the fullest extent permissible by law for: (a) the use or the inability to use the site, services and/or any other products and/or services that you may apply for through the site; (b) the cost of procurement of substitute goods and services resulting from any goods, data, information and/or services purchased or obtained from, or transactions entered into through, the site; (c) the failure to qualify for services from our third party providers; (d) the unauthorized access to, or alteration of, your registration data; and (e) any other matter relating to the site, services and/or any other products and/or services that you may apply for through the site. This limitation applies to all causes of action, in the aggregate including, but not limited to, breach of contract, breach of warranty, negligence, strict liability, misrepresentations and any and all other torts. You hereby release Insureityourself and its third-party providers from any and all obligations, liabilities and claims in excess of the limitations stated herein. If applicable law does not permit such limitations, the maximum liability of InsureBC, Insureityourself and all subsidiaries and affiliates to you under any and all circumstances will be three hundred dollars (USD$300.00). The negation of damages set forth above is a fundamental element of the basis of the bargain between you and Insureityourself. The website, services and/or any other products and/or services that you may apply for through the site would not be provided to you without such limitations.

Insurance Carriers – and how we get paid

All insurance products offered by InsureBC through its digital division Insureityourself Insurance Services are underwritten by various licensed Canadian insurance companies. Insureityourself Insurance Services is remunerated by either a policy fee charged and/or a commission on all insurance policies sold and renewed on behalf of the insurance companies we represent. Commissions and policy fees can range from 8% to 40% depending on the contract terms with the individual insurance company and/or the type of policy sold.